Process Work
❶ Research & Moodboard
Before designing, we brainstormed this year's identity, aiming for a clean, modular system inspired by the visual language of movie tickets and camera lens shapes. To emphasize the movies, we wanted to used full-bleed images with minimal editing.
❷ Refine
After coming up with the initial design, we began to refine through a team board on Figma where we leave comments, move things around and just play and experiment with the designs! This is where we also begin to finalize our colors and typography.