Renee Zhu



Renee is currently pursuing a BFA,
2026 in Graphic Design at Rhode
Island School of Design (RISD)
.

She specializes in advertising,
branding, UI/UX, and wayfinding
design.


Currently designing @ Gensler. 



Editorial 
Archive 
About
Home

Ivy Film Festival 2025

Ivy Film Festival is the largest student-run film festival in the world and is held annually at Brown University. Designing with the branding team, we came up with the full identity system for the 2025 Ivy Film Festival, including social media posts, posters, merch, and any other graphics that are put out by IFF. 

view more work
Designed with:

Ryan Scott
Shuo Yun Cheng 
Anais Reiss
Brianna Cheng 
Isabella Cook 


 




Website Design 

I was also a part of the website design team, leading a team of back-end web developers to Figma website layouts that ensured clear communication and a cohesive website design using our 2025 brand identity. 

 Every year, the festival attracts a diverse public audience. Therefore, it was important to make the website clear and simple to ensure easy navigation for users of all ages, I prioritized an intuitive interface, making the website a pivotal source of information for attendees seeking event details.

Designed with:

Brianna Cheng
Emily Olson
Jesalina Phan
Runping Mao




Process Work 

Research & Moodboard

Before designing, we brainstormed this year's identity, aiming for a clean, modular system inspired by the visual language of movie tickets and camera lens shapes. To emphasize the movies, we wanted to used full-bleed images with minimal editing.

❷ Refine

After coming up with the initial design, we began to refine through a team board on Figma where we leave comments, move things around and just play and experiment with the designs! This is where we also begin to finalize our colors and typography.